• Indentifies opportunities and develops events for
promotion of the Authority’s services and programmes
• Create awareness of the career paths within
healthcare to encourage school aged Caymanians to select healthcare as a field of study
• Increase visibility of the Authority, employees,
programmes and services
• Generate public and corporate support for the
activities of the Charitable Trust

Our services include:
• Creating Branding Identity Guidelines
• Developing a set of key messages to be communicated to promote consistency of messaging and the Authority’s mission and values
• Drafting articles and press releases
• Design of advertising and print collateral

• Drafting speeches and remarks for HSA and Ministry representatives
• Identifying effective and unique PR opportunities and provide a schedule of possible PR opportunities on an ongoing monthly basis.
• Monitoring media coverage of all releases and
communications and provide an end of month report
• Revamping the HSA Newsletter
• Crisis communications planning and provide hands-on support with handling communications in the event of crises
• Event Management

Tower also provided a complete event Management solution for the HealthCare 20/20 2010 conference including speaker and sponsor management, PR Management, Web development, advertising, design, and speech writing. Tower has again been retained to coordinate the 2011 National Healthcare conference.